McDonald’s Blade and Ribbon Concept Design/Restaurants

The instantly recognizable golden arches are still there, but the international fast-food giant McDonald’s is transforming its image around the world, with the help of Australian design company Villa+Villa. Gone are the staid American-style brick buildings, with brightly coloured and lit interiors filled with fibreglass tables and steel chairs. Springing up in their place are contemporary buildings featuring folded exterior planes — what Villa+Villa refers to as its ‘Blade and Ribbon’ concept. And the rollout is continuing around the globe. In the last six years Villa+Villa’s Blade and Ribbon Construction Package — which shows countries how to adapt the model to suit their own local materials — has been used to design over 500 new restaurants and renovate another 100 existing buildings.


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